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Sony, the leader in product innovation
Throughout its history, Sony has demonstrated an ability to capture the
imagination and enhance people’s lives. The company has been at the
cutting edge of technology for more than 50 years, positively impacting the
way we live. Further, few companies are as well positioned to drive the digital
age into homes and businesses around the world for the next 50 years and
beyond.
Sony innovations have become part of mainstream culture, including: the
first magnetic tape and tape recorder in 1950; the transistor radio in 1955;
the world’s first all-transistor TV set in 1960; the world’s first color video
cassette recorder in 1971; the Walkman personal stereo in 1979; the
Compact Disc (CD) in 1982; the first 8mm camcorder in 1985; the MiniDisc
(MD) player in 1992; the PlayStation game system in 1995; Digital Mavica
camera in 1997; Digital Versatile Disc (DVD) player in 1998; and the Network
Walkman digital music player in 1999.
Today, Sony continues to fuel industry growth with the sales of innovative
Sony products, as well as with the company’s convergence strategy.
Examples include: VAIO notebooks that raise the bar in both form and
function; digital cameras that capture pictures on a floppy disk, CD-R or
Memory Stick; a handheld device that lets you store and view photos as well
as moving photo; MiniDisc recorders with a digital PC Link to marry high
quality digital audio with downloadable music; DVD/CD multi-disc changers
that playback both audio and video; digital network recorders that pause,
rewind and fast-forward "live" television using a hard-disc drive; and Hi-Scan
flat screen TVs that deliver near HDTV picture quality through Digital Reality
Creation (DRC) circuitry.
But Sony is not just the market leader in consumer electronics.
Through research and development, the company has made considerable
inroads in the areas of professional broadcasting (with the creation of the
Betacam, DVCAM, HDCAM and 24P formats); mobile communications (with
digital phones and the CLIE handheld); PCs (with VAIO notebook and
desktop computers); storage and media (with the invention of the floppy
disk, AIT and DTF drives, and the Memory Stick) and, now, the Internet.
Sony’s future brand success will be determined by how the company meets
the challenges of change. Sony has always led the market in terms of
innovation. But in a digital networked world, products will no longer be
developed with just hardware in mind. The convergence of technologies –
consumer electronics, computing and telecommunications – is a reality, with
new competitors forming and consumer mindshare up for grabs.
Things you didn't know about Sony.
Sony’s first product was a rice cooker
Sony establishes its first major overseas operation in New York City (514
Broadway) in 1960 with a capital investment of $500,000
Sony becomes the first Japanese company in the United States to make a
public offering of 2 million shares of common stock in the form of American
Depository Receipts (ADRs) in 1961.
In 1986, Walkman was included in the Oxford English Dictionary
Before the Walkman personal stereo became a worldwide brand name, it
was introduced under a variety of names, including the Soundabout in the U.
S., the Stowaway in the UK and the Freestyle in Australia.
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